(The initial celebration was actually in the West.) The launch of Ox圜ontin in 1996 occurred during a blizzard in the Northeast, an interesting coincidence with the blizzard of prescriptions that followed. Purdue touted it as a “revolutionary” drug. They were told they were helping people combat chronic pain of all types, not just cancer. The aggressive sales reps were making fortunes and enjoying vacations. You feel you know these brothers: Arthur, the entrepreneurial workaholic, Mortimer, the philanderer and extroverted middle child with a mania for travel, and Raymond, the youngest and perhaps least ambitious, but still fascinating. Even though there are no photographs, the author, who won awards for “Say Nothing,” his true story about “Murder and Memory in Northern Ireland,” lets you visualize the family through his deft writing.
In “Empire of Pain,” author Rodrick Keefe has written a fascinating, scrupulously researched biography of this family. To date people have filed in excess of 2,500 lawsuits. It also caused more than 450 million deaths. The pain relief drug brought in $35 billion dollars in the late '90s. Years later, in 1996, Ox圜ontin became known as an opioid pain killer connected with Purdue Pharma, a drug manufacturing company.
They eventually had three sons who went through medical school. In the early 1900s, the family, father Isaac (from the Austrian Empire), and mother Sophie, (from Poland), landed in New York City, set up a modest grocery store and dabbled unsuccessfully in real estate. The brothers Sackler, mostly Arthur, the oldest, controlled the drugs from beginning to end, including the advertising.
0 kommentar(er)
